Tuesday, September 18, 2007

Writing for Style: The Golden Bulls

The British Golden Bull is given by the Plain English Campaign for pompous, opaque prose that fails to communicate clearly.

Here are last year's winners:

A Letter from the Crafts Council of Ireland

"The re-writing of the vocabulary of intemporal Irish heritage is a possible vector for submissions on the condition that this transposition is resolutely anchored in the 21st century through a contemporary lens that absolutely avoids drifting into the vernacular."

A Notice from the Eastleigh Borough Council

"Hereby in accordance with the provision of the Building Act 1984, Section 32 declares that the said plans shall be of no effect and accordingly the said Act and the said Building Regulations shall as respects the proposed work have effect as if no plan had been deposited."

A Job Advertisement for Wheale, Thomas, Hodgins plc

"Our client is a pan-European start-up leveraging current cutting edge I.P. (already specified) with an outstanding product/value solutions set. It is literally the right product, in the right place at the right time . . . by linking high-value disparate legacy systems to achieve connectivity between strategic partners/acquisition targets and/or disparate corporate divisions. The opportunity exists to be the same (i.e. right person etc. etc) in a growth-opportunity funded by private equity capital that hits the 'sweet-spot' in major cost driven European markets."

If you have a sample (someone else’s writing of course) you would like to submit, send it to info@plainenglish.co.uk

The deadline is September 30.

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